I run full-cycle revenue operations for a high-ticket coaching business and operate AE Performance Advisory in parallel. I close, I coach the closers, and I build the systems both teams run on.
I took on my first operations management role in 2019. In 2021 I heard Naval Ravikant say: learn to sell, learn to build. If you can do both, you'll be unstoppable. That sentence started my journey into mastering persuasion. First a CXL Digital Psychology Specialist certification. Then high ticket closing. Eventually, coaching the skill itself. Sales is a universal skillset. You sell your loved ones on ideas. Your colleagues on suggestions. Your investors on a vision. Everyone should learn to sell.
The advisory exists because a few people asked, over the years, for help managing operations in their businesses. That was when I realized my abilities could help more people than just the business in front of me.
To get something you've never gotten before,you have to do somethingyou've never done before.
I don't sell theories about revenue. I run it. I sit at the bottom of a coaching funnel and take it from chaos to clean systems. Dashboards leadership can trust. Conversion debriefs that actually move the next ad campaign. $232,908 in revenue and $136K cash collected in 90 days, with a 70%+ show rate, while building the reporting cadence the founder reads every morning. Organizations do not rise to the level of their goals. They fall to the level of their systems.
I close. I coach closers. I run the architecture: ethos, logos, pathos as operational tools, not philosophy. $1.4M+ across high-ticket B2C and B2B, peer-level discoveries with CEOs and HR directors, one-call closes on $2K offers and multi-stakeholder closes on $10K+ programs. I don't read scripts. I diagnose.
Everything rises and falls on leadership. The true meaning of leadership is influence. Nothing more, nothing less. I lead across music direction, digital media, and revenue operations. Three different domains, same requirement: set the vision, influence people toward a standard, then hold the standard as you move them toward that vision. Titles don't do that. Influence does.
Every business has three core aspects. Someone builds the product or service. Software, a physical item, an ecosystem, anything. Someone sells it and acquires the people who will buy. And everyone else makes sure those two groups deliver on their promises and keep the business running smoothly, which takes real leadership and operational ability. My goal is to keep pushing toward world class as an operator and leader, with the salesmanship to help the people building the things.
Workflow designs, training, playbooks, resources, insights from data and reports, CRM softwares. I move a coaching business from "vibes and DM screenshots" to a calendar, a CRM, a daily pulse and a weekly debrief that actually fixes the next month.
Explore the operations work →$1.4M+ in career revenue across high-ticket B2C and B2B. 40%+ sustained close rate. 100+ Closers coached every week. With my consultative selling approach, I teach my closers to get to the truth about the problem, and close like a recommendation the prospect already half-wrote in their head.
Explore the closing notes →Music direction. Digital media. Sales coaching. Three different domains. Same operating system: Set the vision, define the standard, build the system, develop the people, hold the line when it's inconvenient.
Explore speaking & leadership →
“Don’t hire this guy — because that would mean you’d have to take him from me. I founded a sales education company that does north of 9 figures a year, and Amara is directly responsible for that. Because of him we continually smash quota by 120%, month after month. He came in as a student to learn — he now acts as Closer, Coach, Sales Manager and Head of Operations.”
“One of the highest-agency individuals I’ve ever met, and one of the best closers I’ve met in person — he builds trust, asks the right questions, and closes with integrity. He breaks complex sales concepts into practical, repeatable frameworks, and backs it with systems, processes and accountability that scale.”
Frameworks, debriefs, dashboards, and the occasional uncomfortable truth. No motivational hype. No "5 ways to crush it." Just what I'm actually running, what I'm fixing, and what's compounding.